Who We Are
Independent UK casino experts committed to transparent, player-first reviews since 2021.
Our Mission
Casino Metric exists to help UK players make informed decisions. We are a comparison and information service — we do not operate any gambling products. Every casino we list holds a valid UK Gambling Commission licence.
Our Rating Methodology
Each casino is scored across five criteria. The final score is a weighted average, with Licence & Safety carrying the greatest influence.
UKGC licence status, regulatory history, responsible gambling tools
Bonus terms, wagering requirements, promotional transparency
Variety of games, software providers, live casino quality
Availability, response quality, help resources
Verified player reviews, complaint resolution, industry awards
Editorial Independence
Casino Metric maintains a strict separation between commercial relationships and editorial content. Affiliate commission may be earned when a user visits a casino via a link on this site; this never influences our scores or rankings.
Responsible Gambling
We comply with UK Advertising Standards Authority (ASA) guidelines for gambling advertising, including clear 18+ messaging, affiliate disclosure and restriction of content to adults. If gambling is causing harm, please contact:
- BeGambleAware — 0808 8020 133 (free, 24/7)
- GamCare — 0808 8020 133
- GAMSTOP — free self-exclusion
Contact Us
General enquiries: hello@casino-metric.com
Affiliate partnerships: partners@casino-metric.com
Meet Our Reviewers
A small, specialist team with deep expertise in the UK gambling industry.
James Reid
Lead Editor & Casino Analyst
Sophie Walsh
Responsible Gambling Specialist
Mark Thornton
Game & Software Reviewer
Laura Chen
Legal & Compliance Advisor
What We Stand For
Player Safety First
Every decision we make prioritises the wellbeing of UK players.
Transparency
We disclose all commercial relationships and explain every score.
Accuracy
We verify licence status and review each casino thoroughly before listing it.
Regular Updates
Casinos are re-evaluated monthly to keep our data current and reliable.